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CyberLab.Team
Google Partner · since 2015

SEO and Ads Audit

Find What's Costing You Rankings, and Fix It

The SEO and Ads Audit is a one-time review of three channels: your website in search, your advertising accounts and your Google Business Profile. You get one prioritized fix list across all three. Want to know where search, ads and your Business Profile are losing you customers?

490+ businesses helped · in search since 2010
Independent advisor · Fixed price · EU-registered, GDPR · Read-only access · No lock-in
Get the SEO and Ads Audit See Pricing

Packages

Start €199 Professional €399 Expert €750
See details →
3
channels in one report
1 day
to reply to your enquiry
490+
businesses helped
2015
Google Partner since

We do not publish an average traffic or lead gain from our audits. What the fixes produce depends on how many of them get done, on your competition and on Google, and we have no measurement that would make such an average honest.

Problems we solve

Increase inquiries and phone calls
Grow sales from your website
Reduce ad campaign costs
Attract more targeted visitors
Rank in top positions on Google
Reduce seasonal sales fluctuations

Recognize yourself?

These are real problems our clients come to us with. If even one sounds familiar, an audit will show what to fix.

Your site doesn't show up in Google, even though it exists
You built a website, but customers only come through direct links or ads. Google simply doesn't show your site to people searching for your services. The reason is usually technical: blocked indexing, missing canonical, broken sitemap or thin content on key pages.
Your site was in the TOP, but rankings dropped
Google constantly changes algorithms. What worked a year ago may be dragging you down today. An audit finds exactly what changed and how to restore positions.
Your site loads slowly and customers leave
A large share of mobile visitors abandon pages that take more than a few seconds to load, and Google ranks slow sites lower. An audit identifies exactly what's slowing things down.
You invested in SEO but see no results
Your contractor has been "optimizing" for six months, but traffic isn't growing. An independent audit reveals whether the problem is in strategy, technical setup, or the contractor.
You're planning a site migration or redesign
A domain migration or a major redesign puts the accumulated authority of every URL at risk, and part of what follows is decided by Google, not by us. An audit before the move maps what has to be carried over and what to watch after it.
Competitors outrank you in search
You know your product is better, but competitors rank higher in Google. An audit shows what they do better across technical setup, content depth and backlink profile, and how to close each gap.
Your site got hit by search engine penalties
A sudden traffic drop may mean Google penalties for rule violations (often unintentional). An audit identifies the penalty type and creates a recovery plan.
You don't know where to start with SEO
You have a new site or have never done search optimization. An audit is the first step: it shows the full picture and ranks fixes by what moves traffic the most for the least effort.

Why one combined audit instead of three separate ones?

Most of the expensive problems we find live between the channels, where an SEO-only or Ads-only review never looks.

Overlapping spend

Ad budget often goes to queries where your site already ranks well organically. The Ads report and the SEO report each look fine on their own; only a view across both channels catches the overlap.

Inconsistent business data

When your website, Google Business Profile and ad extensions show different names, addresses or offers, both Google and customers get confused. We check that the same facts appear everywhere.

One roadmap, one accountable party

Three vendors produce three to-do lists that contradict each other. You get one prioritized roadmap across the website, the advertising accounts and the Google Business Profile, at one price, from one team that answers for all of it.

Only need the search channel? The SEO Site Audit reviews your website on its own and costs less. This audit exists for businesses where search, ads and the local profile have to work together.

What each block of the audit covers

Website

  • Indexing and crawlability
  • Page speed and mobile version
  • Meta tags and content
  • Backlink profile
  • Competitor comparison

Advertising accounts

  • Account and campaign structure
  • Wasted spend and overlapping keywords
  • Conversion tracking and analytics setup
  • Google Ads in every tier, YouTube Ads on Expert

Google Business Profile

  • Profile completeness
  • Categories and attributes
  • Review signals
  • Local visibility in Maps and the local pack

Need hands-on work inside the profile itself, not just a diagnosis? That is our Google Business Profile service.

Which audit fits your situation?

Your situation What you need
Organic traffic is the only problem and you run no ads SEO Site Audit
You run Google Ads with unclear returns and the site underperforms too This combined audit
Ads are your only concern and SEO is already handled Ads Audit
A local business that depends on Maps, calls and directions This audit, then hands-on work inside the profile with Google Business Profile
Large e-commerce with multi-channel advertising Expert tier

Audit Pricing

Express review: free. Individual approach, no templates.

The Start audit costs €199 and suits landing pages and corporate sites; Professional (€399) adds competitor, backlink and commercial-factor analysis; Expert (€750) covers e-commerce and portals over 150 pages and adds a penalty check plus YouTube ads.

Start
€199
Report in 3-5 business days
Landing pages, corporate sites up to 150 pages
  • Technical SEO audit
  • On-page optimization check
  • Web analytics audit
  • Google Ads audit
  • Google My Business audit
  • Consultations included
Order
Most Popular
Professional
€399
Report in 3-5 business days
E-commerce & corporate sites up to 150 pages
  • Technical SEO audit
  • On-page optimization check
  • Search audit
  • 3 competitor analysis
  • Commercial factors audit
  • Backlink profile audit
  • Web analytics audit
  • Google Ads audit
  • Google My Business audit
  • Consultations included
Order
Expert
€750
Report in 5-10 business days
E-commerce, portals & services over 150 pages
  • Technical SEO audit
  • On-page optimization check
  • Search audit
  • Google penalty check
  • 5 competitor analysis
  • Commercial factors audit
  • Backlink profile audit
  • Web analytics audit
  • Google Ads audit
  • Google My Business audit
  • YouTube Ads audit
  • Consultations included
Order

Every package has a fixed price agreed before the work starts. What the audit finds is yours: implement it with us, with your own developer or with any other agency.

Prefer not to fill in a form? Write us on Telegram or WhatsApp (+48 668 155 303).

What you get in hand

Every package ends in the same set of deliverables; the tiers differ in how deep the scope goes.

Written report

Typically 50 to 90 pages in three blocks: the website (technical and content), the advertising accounts, and the Google Business Profile. Each finding comes with screenshots and the reasoning behind it.

Prioritized checklist and call

Fixes ranked critical, important and nice-to-have, written so any developer or PPC specialist can execute them without us. A 30-minute walkthrough call sets the priorities together.

Sample before you pay

A redacted sample report from a past combined audit is available on request, so you can judge the depth and clarity before committing. Delivery takes 3-5 business days on Start and Professional, 5-10 on Expert.

One audit, one price, no strings attached

The audit is a one-time purchase, not a retainer. Start with a free express review: in up to twenty minutes we name up to three main problems and what to do about them, with no written report. The report is written so your own team or any contractor can implement it; hiring us afterwards is optional.

Free express review
No implementation obligation

Process

How It Works

01

Express review

We look at your situation and answer within one business day, at no cost.

02

Detailed Audit

Full report delivered in 3-5 business days with prioritized fixes, 5-10 on the Expert tier.

03

Video Walkthrough

We explain every finding and answer your questions live.

04

Roadmap

Clear, prioritized action plan with timeline and expected results.

Who conducts your audit?

Senior specialists, not tools

Your audit is done by 1 or 2 senior specialists, not juniors and not an automated report generator. The team holds the Google Ads certifications listed on our Google Partner profile: Search Ads, Shopping Ads, Video Ads, Ads Measurement, Creative, Apps, Grow Offline Sales and Ads Knowledge Management, and has been a Google Partner since 2015.

Access and languages

Access is read-only via email invite, limited to the specialists on your audit, and you revoke it in one click after delivery. Audits are delivered in English, Ukrainian, Polish or Russian by the same team. CyberLab.Team OÜ is EU-registered in Tallinn and works under GDPR; a DPA is available on request.

What does this look like in practice?

A services company came to the audit after running Google Ads for years while an outside contractor handled SEO. Leads arrived, but nobody could say which channel produced them, and the two vendors gave conflicting advice. The audit showed that part of the ad budget was bidding on queries where the site already ranked near the top organically, that conversion tracking counted the same inquiry in both channels, and that the Google Business Profile carried an old address that contradicted the ad extensions.

The report put fixes from all three channels into one ranked list. The client's own team reallocated the overlapping spend, corrected the tracking, and aligned the profile data. Within weeks the reporting finally matched reality, and budget decisions stopped being guesswork.

Anonymized example of our process. Not a promise of results.

Frequently Asked Questions

What is the SEO and Ads Audit and what will it give me? +
The SEO and Ads Audit is a combined review of three channels against Google's criteria: your website in search (technical health, content, backlink profile, speed, mobile version), your advertising accounts, and your Google Business Profile. You receive a report with specific issues and a step-by-step action plan, what to fix and in what order. We've been conducting audits since 2015.
Why one combined audit instead of separate SEO, Ads and GMB audits? +
Because the most expensive problems sit between the channels: ad budget spent on queries you already rank for organically, tracking that miscounts conversions for every channel at once, and business data that differs between the site, the profile and the ad extensions. A combined audit catches those and gives you one prioritized roadmap at one price instead of three conflicting to-do lists. If organic search is your only concern, the SEO Site Audit is the better fit: it covers that one channel on its own and costs less.
How much does the SEO and Ads Audit cost? +
Starting from €199. The price depends on site size: a small business site with 10-50 pages is one price, an e-commerce store with 5,000+ products is another. We provide an exact quote after a free express review within one business day. What the fixes are worth afterwards we do not estimate in advance: that depends on your niche, your competition and how much of the list you execute.
Which package should I choose? +
Start fits landing pages and corporate sites with one advertising account and one Business Profile. Professional makes sense when competitors and backlinks matter to you, or you run Google Ads seriously. Expert is for e-commerce stores and portals over 150 pages with multi-channel advertising. If you are unsure, the free express review confirms the fit before any payment.
How long does the audit take? +
3-5 business days on Start and Professional, 5-10 on Expert. Start and Professional cover sites up to 150 pages; large portals with thousands of pages fall into Expert and take the full 5 to 10 days. You'll receive a detailed report plus a 30-minute video call to walk through results, discuss priorities, and answer any questions about implementation.
What do you check? +
Three channels. The website: page speed, mobile version, indexing, redirects, canonical, robots.txt, XML sitemap, meta tags, headings, content uniqueness, backlink profile, internal linking, and a comparison against the leaders in your niche. The advertising accounts: account and campaign structure, wasted spend, overlapping keywords, conversion tracking and analytics setup. The Google Business Profile: completeness, categories and attributes, review signals, visibility in Maps and the local pack.
I have a new site. Does an audit make sense? +
Yes, a new site is actually the cheapest moment to audit. Fewer pages and issues to analyze, and you lay the right SEO foundation from day one. Fixing site architecture, URL structure and internal linking before Google indexes everything is far cheaper than reworking it after a few hundred pages are already in the index.
How is your audit different from free tools like Screaming Frog? +
Tools find technical errors (broken links, duplicates, empty tags), but they can't read business context. Are you targeting the right keywords? Is the URL structure right for your niche? What are competitors doing that you aren't? That's the layer a specialist with 10+ years of audit experience adds on top of the tool output.
Can I implement the recommendations myself? +
Yes. We provide clear technical specifications that your developer can execute. If you don't have a developer, we can implement ourselves or connect you with partners. Each recommendation carries a priority label (critical / important / nice-to-have) and an estimate of the work it needs.
How quickly will I see results after the audit? +
We do not put a date on it, and the report carries no forecast. How fast anything moves depends on how much of the list gets implemented, on how quickly Google recrawls the changed pages, and on what your competitors do in the meantime, none of which we control. What we do control is the order of the work: the list starts with whatever blocks crawling and indexing, then the fixes that touch many pages at once, and ends with rewrites of structure and content.
I have an SEO contractor. Why do I need another audit? +
An independent audit is a quality check on your contractor's work, same role a financial auditor plays for your accountant. You get an objective view: what's done well, what's missed, where there's growth potential.
Do you work with e-commerce stores? +
Yes. E-commerce has its own specific SEO challenges: product and category page optimization, filter and faceted navigation handling, pagination, URL parameter duplicates, canonical tags for product variants, and structured data for products. We audit all typical e-commerce SEO issues and provide recommendations tailored to your platform, whether it's Shopify, WooCommerce, Magento, or a custom CMS.
What does the audit lose if I have no Search Console or Analytics data? +
Search Console shows which queries already bring your pages impressions and clicks, and Analytics shows what visitors do after they land. Without that history the technical and content parts of the audit are unaffected, but the order of fixes comes from general practice instead of your own numbers. If the accounts exist, read-only guest access is enough. If they were never set up, tell us when you order and we flag it in the report.
How do you decide which issues to fix first? +
Each item in the report carries a priority label and an estimate of the work it needs, and the list is ordered so you can start from the top. Blockers come first: anything that stops Google from crawling or indexing pages, because the rest of the list cannot show results until that is cleared. Then come issues that affect many pages through one change. Rewrites of structure or content sit at the end.
Does the audit cover AI search, like ChatGPT or Google AI Overviews? +
No. This audit covers three channels: your website in classic Google Search, your advertising accounts and your Google Business Profile. Visibility in AI answers is a separate methodology with its own checks, so we offer it separately: the AI SEO service for Google AI Overviews and AI Mode, and the AI Visibility Audit for assistants like ChatGPT and Perplexity.
What is NOT included in the SEO and Ads Audit? +
We do not write content, build backlinks, rebuild ad campaigns, or execute technical fixes inside the audit price, those are separate deliverables. We also do not cover LinkedIn Ads, TikTok Ads, or email marketing. The audit is diagnosis and a roadmap across the three channels, your website, your advertising accounts and your Google Business Profile, not implementation.
My business is local. Do I need this audit or your Google My Business service? +
This audit diagnoses your Google Business Profile as one of the three channels, alongside the website and the advertising accounts, so you see how the profile performs in context. If the profile itself is your only concern, the dedicated Google My Business service (from €49) is cheaper and hands-on: we work inside the profile instead of writing a diagnosis of it.
Can you audit a site in Polish, Ukrainian, or Russian? +
Yes. The team works natively in English, Ukrainian, Polish and Russian, so we audit content, keywords and ads in each language directly rather than through translation. This matters for Polish businesses and for Ukrainian or Russian-speaking owners running companies in the EU: both the report and the walkthrough call are delivered in your language.
Can you forecast how much traffic the fixes will bring? +
No, and we do not put a position or a traffic figure in the report. The result depends on your competition and on how much of the list actually gets done, neither of which we control. What the report does state for each item is what it affects and how strongly, so you can weigh the work against the likely gain. On the video call after delivery we go through that against your own Analytics history.
How do you handle access to Search Console, Analytics and Google Ads? +
We request read-only access via email invite, we never ask for passwords. Access is limited to the 1-2 specialists on your audit. After delivery you revoke access with one click. We are EU-registered (CyberLab.Team OÜ, Estonia) and operate under GDPR; a DPA is available on request. Your data is never shared or reused outside your audit.

Not what you need?

Only need the search channel audited, without the advertising accounts or the Business Profile? The SEO Site Audit reviews your website on its own and costs less.

See SEO Site Audit

Proof before you order

A similar case

TemplateMonster

SEO audit, Google penalty removal

An example of the deliverable

SEO audit executive summary

Example, not a client's data

Ready for the audit?

Send the site or the ad account and start with the free express review: the biggest issues, the tier that fits and the fixed price. You decide after that.

Order the audit

No commitment. Response within one business day.